"Generation Like" Discussion Questions
1. Engagement is the amount of attention a social media user gets from their audience.  In the film, the skateboarding kid would always make inappropriate jokes and play pranks on people.  Even though he got famous from skateboarding, in order to keep his audience engaged he had to change the focus of his videos.

Interaction can be defined as how a user of social media gets involved on social media.  An example of this could be "like"ing a post or the Hunger Games superfan who interacted on the fan site for prizes.

Reach is the amount of people that see someone's post on social media.  In the film, many youtube stars were worried about the number of followers they had on their page. This could be a measure of their reach.

The target is simply who an ad, post, or comment is directed towards.  The Hunger Games superfan is in the teenage demographic that the film's website is trying to target.

2. "Like"ing someone's post on Facebook does not mean all that much to me.  However I do not "like" most things I see on Facebook. When I "Like" something on Facebook, it is basically me telling that person that I either agree with or enjoyed whatever he or she posted.

3. Honestly, knowing others like the same things I like on Facebook does not influence me very much.  At this point in my Facebook career I use the site mostly for news and sports, so I don't actually do that much social networking.  Because I don't post very often at all, I don't get that many "likes" and therefore am not affected by them.

4. An influencer is anything that can change the way someone thinks about a person or object.  Facebook has become a major influencer on some due to the pressure created from "likes".  When certain people like certain things, others will follow the trends.

5. In the film, Oreo created a rainbow cookie to support gay pride.  This was favored very well by the community and actually caused them to sell many Oreos.  By appealing to supporters of a social issue, Oreo gained customers they most likely would not have had.

6. There are many ways that companies can use social media to advertise.  Many companies have a Facebook, Twitter, and even Instagram account where they post deals, news, and other promotions.  Once a user likes or follows a company on social media, there will be a constant flow of reminders about the company to the end user.  Another way to advertise on social media is to actually buy ad space, however many times these ads can be seen as annoying.

7. Marketers are using social media to build brand trust by not only expanding their reach, but expanding the interaction of their followers as well.  Many companies encourage the use of hashtags in order to get people talking about their products.  When people see many other people supporting a brand, that envokes a sense of trust for a new user of the brand.

8. Celebrities are using social media to promote themselves more than ever.  In the film, a star of The Vampire Diaries hires a company to manage all of his social media accounts.  This company attempts to grow his follower base so that more people will be engaged with him.

9. Corporate sponsorship is when a company pays a social media user to promote products via their chosen medium.  One of the youtube presenters in the film was sponsored by Taco Bell and even did reviews of some of their tacos.  If he thought it was cool, his followers most likely did too.

10. Marketers in the film were trying to be both transparent and invisible. However, although most companies tried to be, not all succeeded.  It is very hard to be both transparent and invisible as we saw with the Taco Bell example.  Although the youtuber was simply eating a taco, the viewer most likely knew that he was paid to do so.

11. The Hunger Games plot is a lot like advertising using social media because of how social media users fight for sponsors.  The plot of the movie involves children fighting for sponsors so that they can be more favorable in the public eye.  This is much like how youtube and other social media sites have their users battle for sponsors with their content.