Online marketing can be defined as any attempt to promote a product or service on the internet in order to increase sales or gain a following. Although they have their similarities, online marketing is quite different than traditional marketing. The differences between these two styles of marketing mainly stem from how they are presented. Traditional marketing techniques can include tv commercials, magazine ads, radio commercials, etc... What online marketing brings to the table that these others do not is interactivity. With most online ads, even if the ad itself is not interactive, usually there will be an option to click on it to learn more about a product or service. With TV commercials and billboards, the user only sees the commercial without being able to expand on it.
Along with allowing users to interact with ads, online marketing allows products or services to gain a following. With the growth of social media sites such as Facebook, Instagram, and Twitter, it has become quite easy for companies to gain followings for next to no cost. These sites allow fans of goods and services to "follow" them and get any necessary updates. Unlike TV and other traditional marketing techniques, online marketing allows users to basically customize their own ad experience while surfing the web.
Thursday, November 19, 2015
Thursday, November 5, 2015
Blog Assignment 4
Fair use is the copying of copyrighted material done for a limited and transformative purpose, such as to comment upon, criticize, or parody the copyrighted work. In the case of Girl Talk, it is tricky to say whether or not his music violates fair use policies or not. On the one hand, those arguing against Girl Talk could say that his music is too similar to the original songs that he samples. The opposing argument could be made that even though he uses large chunks of songs, he changes them and makes them his own.
As far as damaging the profits or reputations of the original copyright owners, an argument can't really be made. Because Girl Talk does not sell his music, the only way he profits is by performing live shows for an audience. It could be argued that this is simply a way of self-expression that does not infringe upon the reputations or financial gains of the copyright holders.
In reality, artists that Girl Talk samples should be flattered that someone cares enough about their music to try and expand upon it. All he is doing is showing his appreciation for multiple genres of music by mashing them together.
As far as damaging the profits or reputations of the original copyright owners, an argument can't really be made. Because Girl Talk does not sell his music, the only way he profits is by performing live shows for an audience. It could be argued that this is simply a way of self-expression that does not infringe upon the reputations or financial gains of the copyright holders.
In reality, artists that Girl Talk samples should be flattered that someone cares enough about their music to try and expand upon it. All he is doing is showing his appreciation for multiple genres of music by mashing them together.
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