Penn State Interactivity Study
This article has quite a lot to do with internet communication. In the article, Penn State professors tested a very interactive anti-smoking website against a plain control anti-smoking website. According to the findings in the study, the interactive website caused participants to see smoking as much more displeasurable than the control website. With a scrolling feature that allowed participants to interact with pictures of negative effects of smoking, the interactive website was seen as much more engaging to the users.
I think that one way we can measure the interactivity of a website is by measuring the depth of the clicks. Normal, less interactive websites simply have links everywhere that bring you to a single webpage. With an interactive website, every click gets you to a page related to the previous page. If we can measure the depth of one interactive activity on a website, we could measure the interactivity of the entire site.
Wednesday, October 28, 2015
Thursday, October 1, 2015
Blog Assignment 2
Sarnoff's Law is the law that I agree with most. This law institutes the idea that the value of some broadcast is equal to the number of viewers the broadcast receives. This goes hand-in-hand with common economic theory, where the amount of value given to something is based on the value it creates for others. That being said, a youtube video with 1 million views should be considered much more valuable than one with only 30 views. The same can be said for television news programs. The news channel with the most viewers is usually considered the most valuable news channel out of the lot.
I believe that in this era of society that ways information is gathered will not change very much. At this point, almost anything anyone could ever need to know is at his or her fingertips. With a smartphone in almost everyone's pocket, information has gotten about as easy to find as anything. That being said, the only way that information could be easier to find is if some of the human element is eliminated. Siri is a slight example of this where instead of manually searching for information, a user can simply ask a computer to do it for them. Although this is an early form of artificial intelligence, I don't think it will advance much further in the next five years.
Another way that people may be getting information five years from now is from devices such as Google Glasses. Devices like these will make it even easier and faster to gather information. Without having to manually find information, people will have more time to do other things.
I believe that in this era of society that ways information is gathered will not change very much. At this point, almost anything anyone could ever need to know is at his or her fingertips. With a smartphone in almost everyone's pocket, information has gotten about as easy to find as anything. That being said, the only way that information could be easier to find is if some of the human element is eliminated. Siri is a slight example of this where instead of manually searching for information, a user can simply ask a computer to do it for them. Although this is an early form of artificial intelligence, I don't think it will advance much further in the next five years.
Another way that people may be getting information five years from now is from devices such as Google Glasses. Devices like these will make it even easier and faster to gather information. Without having to manually find information, people will have more time to do other things.
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