Penn State Interactivity Study
This article has quite a lot to do with internet communication. In the article, Penn State professors tested a very interactive anti-smoking website against a plain control anti-smoking website. According to the findings in the study, the interactive website caused participants to see smoking as much more displeasurable than the control website. With a scrolling feature that allowed participants to interact with pictures of negative effects of smoking, the interactive website was seen as much more engaging to the users.
I think that one way we can measure the interactivity of a website is by measuring the depth of the clicks. Normal, less interactive websites simply have links everywhere that bring you to a single webpage. With an interactive website, every click gets you to a page related to the previous page. If we can measure the depth of one interactive activity on a website, we could measure the interactivity of the entire site.
No comments:
Post a Comment