Online marketing can be defined as any attempt to promote a product or service on the internet in order to increase sales or gain a following. Although they have their similarities, online marketing is quite different than traditional marketing. The differences between these two styles of marketing mainly stem from how they are presented. Traditional marketing techniques can include tv commercials, magazine ads, radio commercials, etc... What online marketing brings to the table that these others do not is interactivity. With most online ads, even if the ad itself is not interactive, usually there will be an option to click on it to learn more about a product or service. With TV commercials and billboards, the user only sees the commercial without being able to expand on it.
Along with allowing users to interact with ads, online marketing allows products or services to gain a following. With the growth of social media sites such as Facebook, Instagram, and Twitter, it has become quite easy for companies to gain followings for next to no cost. These sites allow fans of goods and services to "follow" them and get any necessary updates. Unlike TV and other traditional marketing techniques, online marketing allows users to basically customize their own ad experience while surfing the web.
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